Watch pricing from real listings

Figure out what your
watch is actually worth.

MODA-lytics is a pricing tool for the pre-owned watch market. It pulls together wholesale listings so you can get close to the number without searching the same ref in ten places, then track what you own and check a serial before a deal gets expensive.

0+Configurations

0+References

LiveMarket pricing

Rolex Submariner Date

Ref. 126610LN · "Date Sub"

Year 2025Dial BlackBracelet OysterIndex Dot

MSRP$11,350.00

Market$14,918+31.4%

Examples — live market averages where available, otherwise illustrative.

Live Market

124060Submariner No-Date$13,433+33.7%126610LNSubmariner Date$14,918+31.4%126710BLROGMT-Master II · Pepsi$26,800+18.2%126500LNDaytona · Panda$31,800+88.2%15510STRoyal Oak · AP$39,500+23.8%228238Day-Date 40$58,200+15.5%

Whether you flip one a year or ten a week, you need a number.

Doesn't matter if you do this full-time or just flipped your AD allocation. It's not meant to make you stop thinking or trust a number blindly. It just puts what you were already chasing in one place, so you can make a faster call.

Search the ref

Pull up the exact configuration instead of digging through random results.

Check the spread

Look at where listings are sitting and whether the ask actually makes sense.

Track your piece

Save watches you own or keep checking so the math is not all in your head.

Check the serial

If something has been flagged before money moves, you want to know.

Every configuration. The number next to it.

Search Rolex configs without opening a bunch of tabs and hoping the results are decent. Each card gives you the watch, the ref, the setup, retail, and where listings are sitting.

Ref number, dial, bracelet, index, size, and the details people actually ask for
Retail price next to the current listing average
Quick % over or under retail so you can spot what's moving
Built from real listings you can actually check
Search by ref or watch name when someone texts you a piece

Audemars Piguet Royal Oak

Ref. 15510ST · "Selfwinding"

Dial BlackBracelet SteelIndex Stick

MSRP$31,900

Market$39,500+23.8%

Rolex Daytona

Ref. 126500LN · "Panda"

Dial WhiteBracelet OysterIndex Stick

MSRP$16,550

Market$31,800+88.2%

Rolex Submariner

Ref. 124060 · "No Date Sub"

Dial BlackBracelet OysterIndex Dot

MSRP$10,050

Market$13,433+33.7%

Examples — live market averages where available, otherwise illustrative.

See the actual listings. New and used.

Every configuration opens to the listings behind the number: what's being asked right now, in what condition, and how each one sits against the average. New, mint, or beat up, the whole spread is in front of you.

Condition on every listing, from unworn to well-worn
Asking price next to how far it sits from the average
What's included: full set, watch and card, or watch only
Year and date listed, so a fresh ask doesn't read like a stale one
Filter and sort by year, condition, or price

Recent Listings

126610LN · Black · Oyster

18 listings · 120 days

ConditionPriceIncludesvs Avg

New$16,200Complete+8.6%

Mint$15,400Watch & Card+3.2%

Retail Ready$14,950Complete+0.2%

Mint$14,100Watch Only-5.5%

Pre-Owned$13,400Watch & Card-10.2%

Pre-Owned$13,100Watch Only-12.2%

Examples — live market averages where available, otherwise illustrative.

Your watches. What they're worth today.

Add the watches you own and put in what you actually paid. MODA-lytics compares that against the current average so you know where you stand. Simple idea, but useful once you have multiple pieces and do not want to keep the math in your head.

Log what you paid, when you bought it, year, and condition
P&L updates against the current market average
Add notes for serials, service history, source, or anything else you need later

Rolex GMT-Master II

Ref. 126710BLRO

Dial: blackBracelet: jubileeIndex: dot

Market Avg

$30,487

You Paid

$25,450.00

P&L

+$5,037

+19.8%

Year

2026

Examples — live market averages where available, otherwise illustrative.

Check the serial before you buy.

If a serial has already been flagged, you want to know before money moves. Search the registry for stolen pieces, bad cards, dial swaps, and known fakes. Subscribers can also get discounted official database checks when they need a deeper look.

RolexAudemars PiguetRichard Mille

Submariner 116610LNFlagged

Serial8KA21369

BrandRolex

ReasonReported stolen

Logged viaPolice report

Illustrative flagged result — search the registry for the real check.

We keep adding to it. See for yourself.

We add new refs, clean up the data, and fix things as we go. If the market shifts or people keep asking for something, it goes on the list.

2026-07-10Latest

AP Catalog Expansion, Stats Page & Mobile Fixes

improvedStats page tables (Biggest Movers and Most Listed) no longer overflow or clip content. Columns are properly sized with no horizontal scrolling on desktop

dataAdded 35 new Audemars Piguet configurations. Catalog now covers 244 total AP configs including popular references like 15300ST, 15400OR, 15450ST, 15710ST, 26170ST, 26315ST, 26320ST, 26470ST, and Royal Oak Offshore models

fixedWatch detail stats row numbers no longer wrap awkwardly on mobile

Real listings, not the retail price nobody pays.

Sold data would be ideal, but most wholesale deals never show up in public comps. So we pull live listings from where watches actually trade and hand you a number you can start from.

Real listings

Pulled from where watches actually change hands, not scraped off retail pages.

From the last 120 days

Recent asks, refreshed around the clock, so the number reflects the market now.

800+ configurations

Across 250+ references, down to dial, bracelet, and index. Not blanket model averages.

One price. Full access.

No weird tiers. If you subscribe, you get the catalog, charts, serial registry, portfolio tracking, favorites, and whatever we add next.

Monthly

$100/month

Full watch catalog, 800+ configurations
Listing data updated daily
Charts showing how listings moved over time
Serial check registry (Rolex, AP, RM)
My Watch Catalog with P&L tracking
My Favorites
Cancel anytime

SAVE $200

Yearly

$1,000/year

$83.33/month, 2 months free

Everything in Monthly
2 months free vs. monthly billing
Priority support when you need a hand
Cancel anytime

Recurring billing. Cancel anytime. Square handles the payment.

Questions people usually ask.

What is MODA-lytics?

MODA-lytics is a watch pricing tool built around real listings. It helps you get close to what a watch is worth without bouncing between chats, marketplaces, and bad search results every time someone sends you a ref.

Is listing data actually useful?

Yes. Sold data would be great, but most wholesale watch deals do not show up cleanly in public sold comps. Good listing data still gives you a strong starting number if you know how to read it.

What do I get with access?

You get the catalog, market charts, favorites, portfolio tracking, the serial registry, pricing history, and new features as we ship them. No separate tiers.

What brands are covered?

Right now the focus is modern Rolex. We're adding more brands and refs, including AP, Patek, and whatever people keep asking for.

How often is the data updated?

The data updates around the clock as new listings come in.

What is the Serial Registry?

It is a searchable list of flagged serials: stolen pieces, fakes, bad cards, dial swaps, and other watches you would want to know about before buying.

How do I report a bad serial?

Email support@moda-lytics.com with the serial and whatever proof you have, like a police report or serial check. We will review it and add it if it checks out.