The real price of
Rolex in the market.
MODA-lytics collects real listings from active watch trading communities to give you live market pricing, portfolio tracking, and serial verification — all in one platform built for serious collectors and dealers.
Illustrative only — does not reflect actual market values.
Every configuration.
Real pricing.
Browse 800+ Rolex configurations across Submariner, GMT-Master II, Daytona, Datejust, Explorer, and more. Each watch card shows you the current average of a brand new watch in the market, not just the retail price.
- Reference number, dial color, bracelet, and index type for every config
- Official MSRP vs. live market average — side by side
- % gain or loss vs. retail at a glance
- Based on real listings from the last 120 days
- Filter by dial, bracelet, index, price range, and % gain/loss
- Search by reference number or watch name
- Heart any watch to save it to My Favorites for quick access
Illustrative only — does not reflect actual market values.
Historical trends.
Not guesswork.
Every watch detail page includes a full market performance chart — toggle between 1 month, 3 months, 6 months, and all-time data to see exactly how a configuration has traded over time. Hover any point to see the exact date, average price, and number of listings behind it.
- Price trend charts with 1M / 3M / 6M / All toggles
- Average, highest, and lowest listing prices per period
- Recent listings table — condition, price, year, and date listed
- Per-listing % vs. current average so you spot deals instantly
- Related configurations on the same reference — compare variants
Illustrative only — does not reflect actual market values.
Your portfolio.
Your P&L.
Add any watch from the catalog to your personal collection. Track what you paid, when you bought it, the watch year, and condition — then watch MODA-lytics automatically calculate your unrealized gain or loss against today's live market average. Know exactly where your collection stands at any moment.
- Log purchase price, purchase date, watch year, and condition
- Live P&L calculated against current market average automatically
- Full specs displayed — dial, bracelet, index, size, caliber
- Add notes for serial numbers, service history, or provenance
- Edit or remove entries at any time
Illustrative only — does not reflect actual market values.
Know before you buy.
Run any serial number against our flagged serial registry before wiring money. Every serial we've flagged. Stolen, tampered warranty cards, dial swaps, and known fakes — searchable in real time. Active subscribers receive discounted pricing on official database serial checks.
Simple, transparent
pricing.
Full access to everything — catalog, market data, serial checks, portfolio tracking. No tiers, no feature gating.
- Full watch catalog — 400+ configurations
- Live market pricing updated daily
- Historical trend charts
- Serial check registry (Rolex, AP, RM)
- My Watch Catalog with P&L tracking
- My Favorites
- Cancel anytime
- Everything in Monthly
- 2 months free vs. monthly billing
- Priority support
- Cancel anytime
Recurring billing. Cancel anytime. Payments processed securely by Square.
Everything you
need to know.
Actively updated.
Always improving.
MODA-lytics is updated regularly with new watch references, data improvements, and new features. Here's a preview of the most recent changes.
Stop guessing.
Start pricing right.
Join the collectors and dealers who use MODA-lytics to make smarter decisions in the pre-owned Rolex market every day.
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