Rolex · Audemars Piguet · Patek Philippe

Figure out what your
watch is actually worth.

MODA-lytics is a pricing tool for the pre-owned watch market. It pulls together wholesale listings so you can get close to the number without searching the same ref in ten places — then follow real auction results, track what you own, generate appraisals, and check a serial before a deal gets expensive.

0+Configurations

0+References

3Brands

Rolex Submariner Date

Ref. 126610LN · "Date Sub"

Year 2025Dial BlackBracelet OysterIndex Dot

MSRP$11,350.00

Market$14,918+31.4%

Examples — live market averages where available, otherwise illustrative.

Live Market

124060Submariner No-Date$13,433+33.7%126610LNSubmariner Date$14,918+31.4%126710BLROGMT-Master II · Pepsi$26,800+18.2%126500LNDaytona · Panda$31,800+88.2%15510STRoyal Oak · AP$39,500+23.8%228238Day-Date 40$58,200+15.5%

Whether you flip one a year or ten a week, you need a number.

Doesn't matter if you do this full-time or just flipped your AD allocation. It's not meant to make you stop thinking or trust a number blindly. It just puts what you were already chasing in one place, so you can make a faster call.

Search the ref

Pull up the exact configuration instead of digging through random results.

Check the spread

Look at where listings are sitting and whether the ask actually makes sense.

Track your piece

Save watches you own or keep checking so the math is not all in your head.

Check the serial

If something has been flagged before money moves, you want to know.

Every configuration. The number next to it.

Search every configuration across Rolex, AP, and Patek without opening a bunch of tabs and hoping the results are decent. Each card gives you the watch, the ref, the setup, retail, and where listings are sitting.

Ref number, dial, bracelet, index, size, and the details people actually ask for
Retail price next to the current listing average
Quick % over or under retail so you can spot what's moving
Built from real listings you can actually check
Search by ref or watch name when someone texts you a piece

Audemars Piguet Royal Oak

Ref. 15510ST · "Selfwinding"

Dial BlackBracelet SteelIndex Stick

MSRP$31,900

Market$39,500+23.8%

Rolex Daytona

Ref. 126500LN · "Panda"

Dial WhiteBracelet OysterIndex Stick

MSRP$16,550

Market$31,800+88.2%

Rolex Submariner

Ref. 124060 · "No Date Sub"

Dial BlackBracelet OysterIndex Dot

MSRP$10,050

Market$13,433+33.7%

Examples — live market averages where available, otherwise illustrative.

See the actual listings. New and used.

Every configuration opens to the listings behind the number: what's being asked right now, in what condition, and how each one sits against the average. New, mint, or beat up, the whole spread is in front of you.

Condition on every listing, from unworn to well-worn
Asking price next to how far it sits from the average
What's included: full set, watch and card, or watch only
Year and date listed, so a fresh ask doesn't read like a stale one
Filter and sort by year, condition, or price

Recent Listings

126610LN · Black · Oyster

18 listings · 120 days

ConditionPriceIncludesvs Avg

New$16,200Complete+8.6%

Mint$15,400Watch & Card+3.2%

Retail Ready$14,950Complete+0.2%

Mint$14,100Watch Only-5.5%

Pre-Owned$13,400Watch & Card-10.2%

Pre-Owned$13,100Watch Only-12.2%

Examples — live market averages where available, otherwise illustrative.

Real auction results. Actual hammer prices.

Asking prices tell you where sellers want to be. Auction results tell you where deals actually land. MODA-lytics tracks live dealer-group auctions and logs every hammer price, so you can see what pieces really sold for — not just what they were listed at.

Real sold prices from live dealer auctions, newest first
Full lot details: brand, ref, dial, condition, and what was included
Auctions still running show as live, so you can watch a lot finish
Links back to the original auction post, where available
Search and sort by reference, model, brand, or price

Auction Results

Moda Watch Club · Live Results Terminal

Newest first

214

Sold Lots

$23,850

Avg Hammer

Live Now

LotRefHammerDate

Rolex GMT-Master II126710BLNRIn progressAug 27

Patek Gondolo4962R$19,100Aug 24

Rolex Daytona116508$37,400Aug 21

AP Royal Oak15500ST$21,900Aug 15

Illustrative results — subscribers see the live terminal.

Your watches. What they're worth today.

Add the watches you own and put in what you actually paid. MODA-lytics compares that against the current average so you know where you stand. Simple idea, but useful once you have multiple pieces and do not want to keep the math in your head.

Log what you paid, when you bought it, year, and condition
P&L updates against the current market average
Add notes for serials, service history, source, or anything else you need later

Rolex GMT-Master II

Ref. 126710BLRO

Dial: blackBracelet: jubileeIndex: dot

Market Avg

$30,487

You Paid

$25,450.00

P&L

+$5,037

+19.8%

Year

2026

Examples — live market averages where available, otherwise illustrative.

Zoom out. See the whole market.

The Stats page rolls every listing up into one view of the market: which refs are moving, which are flooding the market, and how prices have shifted — across Rolex, AP, and Patek. Useful when you are deciding what to buy next, not just pricing what is in front of you.

Biggest movers — the refs climbing or sliding right now
Most-listed references, so you know what the market is heavy on
Price history charts on every configuration page
Watch appraisal certificates you can generate and share

Biggest Movers

Across all brands

Last 30 days

ModelRefMarket30d

Daytona126500LN$31,800+6.2%

Nautilus5711/1A$118,500+3.8%

Royal Oak15510ST$39,500+1.9%

Submariner126610LV$21,300-2.4%

Illustrative — the live Stats page updates around the clock.

Check the serial before you buy.

If a serial has already been flagged, you want to know before money moves. Search the registry for stolen pieces, bad cards, dial swaps, and known fakes. Subscribers can also get discounted official database checks when they need a deeper look.

RolexAudemars PiguetPatek PhilippeRichard Mille

Submariner 116610LNFlagged

Serial8KA21369

BrandRolex

ReasonReported stolen

Logged viaPolice report

Illustrative flagged result — search the registry for the real check.

We keep adding to it. See for yourself.

We add new refs, clean up the data, and fix things as we go. If the market shifts or people keep asking for something, it goes on the list.

2026-08-25Latest

Auction Result Links

newEach auction result now links to its original listing — open any lot and tap "View original auction" to see the source post

Real listings, not the retail price nobody pays.

Sold data would be ideal, but most wholesale deals never show up in public comps. So we pull live listings from where watches actually trade and hand you a number you can start from.

Real listings

Pulled from where watches actually change hands, not scraped off retail pages.

From the last 120 days

Recent asks, refreshed around the clock, so the number reflects the market now.

1,600+ configurations

Across 500+ references and three brands, down to dial, bracelet, and index. Not blanket model averages.

One price. Full access.

No weird tiers. If you subscribe, you get the catalog, charts, serial registry, portfolio tracking, favorites, and whatever we add next.

Monthly

$100/month

Full watch catalog, 1,600+ configurations across Rolex, AP & Patek
Listing data updated daily
Auction Results terminal with real hammer prices
Market Stats: biggest movers & most-listed refs
Charts showing how listings moved over time
Serial check registry (Rolex, AP, Patek, RM)
Watch appraisal certificates
My Watch Catalog with P&L tracking
My Favorites
Cancel anytime

SAVE $200

Yearly

$1,000/year

$83.33/month, 2 months free

Everything in Monthly
2 months free vs. monthly billing
Priority support when you need a hand
Cancel anytime

Recurring billing. Cancel anytime. Square handles the payment.

Questions people usually ask.

What is MODA-lytics?

MODA-lytics is a watch pricing tool built around real listings. It helps you get close to what a watch is worth without bouncing between chats, marketplaces, and bad search results every time someone sends you a ref.

Is listing data actually useful?

Yes. Sold data would be great, but most wholesale watch deals do not show up cleanly in public sold comps. Good listing data still gives you a strong starting number if you know how to read it.

What do I get with access?

You get the full catalog, live listing data, the Auction Results terminal, market stats and price-history charts, watch appraisal certificates, favorites, portfolio tracking, the serial registry, and new features as we ship them. No separate tiers.

What brands are covered?

Rolex, Audemars Piguet, and Patek Philippe — over 1,600 configurations across 500+ references, with more brands and refs added regularly.

What are the Auction Results?

A live terminal of real dealer-group auctions. Every finished lot logs the actual hammer price with the watch's full details, most link back to the original auction post, and auctions still running show as live. It is the closest thing to real sold data in the wholesale market.

How often is the data updated?

The data updates around the clock as new listings come in.

What is the Serial Registry?

It is a searchable list of flagged serials: stolen pieces, fakes, bad cards, dial swaps, and other watches you would want to know about before buying.

How do I report a bad serial?

Email support@moda-lytics.com with the serial and whatever proof you have, like a police report or serial check. We will review it and add it if it checks out.