Privacy Policy

This privacy notice explains how SNJ Mode LLC, a South Dakota limited liability company doing business as MODA-lytics ("MODA-lytics," "we," "us," or "our"), collects, uses, stores, and shares your information when you use our website at https://www.moda-lytics.com and our related services (the "Services").

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@moda-lytics.com.

1. What Information Do We Collect?

In Short: We collect personal information that you provide to us, and our servers log some technical details automatically.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, or otherwise when you contact us. The personal information we collect may include:

• Names
• Email addresses
• Passwords
• Business details you choose to add, such as a business name, logo, phone number, or address for appraisals and invoices

Sensitive Information. We do not ask for sensitive personal information about you. The only sensitive information the Services handle is a seller's bank account details, entered on a dealer's seller form so the dealer can pay for a watch, as described below.

Information from dealer listings. Our market data is built from watch listings posted by dealers. We process these listings, including with AI assistance from Anthropic, to extract the watch details and price and build aggregate market data. If the text of a listing contains a phone number or email address, we remove it before listing details are shown to subscribers. Reports that subscribers send us about a listing are also reviewed with AI assistance from Anthropic.

Information Dealers Enter About Their Customers. If you use our Inventory or Appraisal tools, you or your customers may enter information about your own customers, consignors, buyers, and sellers, such as names, contact details, addresses, and, for watches you buy, a seller's bank account details. You are responsible for having the right to collect that information and give it to us. We process it only on your behalf and on your instructions, as your service provider, to provide the Services to you. We do not sell it or use it for our own purposes. Seller account and routing numbers are encrypted with AES-256 the moment they are submitted, are decrypted only when the dealer chooses to reveal them, and can be permanently purged by the dealer. If one of a dealer's customers contacts us about their information, we will refer them to that dealer.

Payment Data. Card details are typed into a form run by Square and go directly to Square. We never receive or store your card number or security code. We store your Square customer and subscription identifiers, your plan, and your billing status. Square's privacy notice applies to the card details.

When you start a subscription, we record your agreement to the renewal terms, along with the date, your IP address, and your browser type, as proof of what was agreed. Like most websites, our servers and service providers also log technical details such as IP address and browser type to run and protect the site.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

• To facilitate account creation and authentication. We may process your information so you can create and log in to your account.
• To deliver and facilitate delivery of services. We may process your information to provide you with the requested service.
• To respond to user inquiries and offer support. We may process your information to respond to your inquiries and solve any potential issues.
• To send administrative information. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfill and manage your subscriptions. We may process your information to fulfill and manage your subscription payments and account status, including payment receipts and renewal reminders.
• To build market data. We process watch listings posted by dealers to produce aggregate prices and market statistics.
• To run tools on your behalf. We process the information you enter about your own customers and sellers only to provide our Inventory and Appraisal tools to you.
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.

3. What Legal Bases Do We Rely On to Process Your Information?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time by contacting us using the contact details provided in this notice.

4. When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Service Providers. We may share your information with third-party vendors and service providers that perform services for us, such as payment processing (Square), email delivery and our mailing list (Resend), hosting and site analytics (Vercel), our database and sign-in service (Supabase), AI processing of dealer listings and listing reports (Anthropic), the Serial Check request form (Formspree), and our former mailing list provider (Mailchimp). When you create an account and confirm your email address, your name and email address are added to our mailing list (Resend) so we can send you a welcome email, the weekly market email and product announcements, unless you untick the email box on the sign-up form. Accounts created before we added that box were added automatically. You can unsubscribe at any time using the link in any message or the Email updates setting on your Account page, and doing so does not affect your account. Transactional emails about your account and subscription, such as account confirmation and password reset links, payment receipts, and renewal reminders, are part of the Services and continue after you unsubscribe from product updates.

5. Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. We use cookies and browser storage primarily for authentication and session management to keep you logged in to your account, and to remember preferences such as your dashboard layout. We also use Vercel Analytics, a privacy-focused, cookie-free service, to measure page views in aggregate; it does not identify you individually. Square loads its own script to take your card details securely; that script is subject to Square's privacy notice linked above. Apart from Square's script, we do not allow advertising networks or other companies to track your activity across websites through our site.

6. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.

7. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process, including encrypted data storage and secure authentication flows. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. Is Your Information Transferred Internationally?

In Short: Yes, if you use the Services from outside the United States.

Our Services and our service providers operate in the United States. If you use the Services from outside the United States, your information is transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

9. Do We Collect Information from Minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 years of age. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@moda-lytics.com.

10. What Are Your Privacy Rights?

In Short: You may review, change, or delete your account at any time.

You can review and change your name and business details on your Account page at any time. To delete your account, use Delete account at the bottom of your Account page. This cancels any active subscription so it does not renew, and permanently deletes your profile, appraisals, inventory records, and uploaded photos. You can also request deletion by emailing support@moda-lytics.com; we will verify the request and delete or anonymize your information within 30 days. We may keep some records for legal, billing, or security reasons, such as the record of your agreement to renewal terms, and payment records held by Square are subject to Square's privacy notice.

Opting out of marketing communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided below.

11. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

12. Do California Residents Have Specific Privacy Rights?

In Short: California residents, like all users, can ask us to access, correct, or delete their personal information.

If you are a California resident, you can ask us, free of charge, what personal information we hold about you and ask us to correct or delete it by emailing support@moda-lytics.com. We will not treat you differently for making a request. We do not sell your personal information, we do not share it for cross-context behavioral advertising, and we do not disclose it to third parties for their own direct marketing purposes.

13. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

14. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at support@moda-lytics.com or write to SNJ Mode LLC, doing business as MODA-lytics, 3920 E Iron Bridge Pl, Sioux Falls, SD 57108.

15. How Can You Review, Update, or Delete the Data We Collect from You?

You have the right to request access to the personal information we collect from you, change that information, or delete it. You can delete your account yourself from your Account page. To request to review, update, or delete your personal information, please contact us at support@moda-lytics.com.